Your Pie rolled out a redesigned menu earlier this month, in accordance with a press launch.
The redesigned menu and menu boards options high-quality product imagery, up to date product names for ordering ease and a pizza sizing chart illustration.
The model has added a seven-inch and 14-inch pizza. Rather than the “combo,” new menu board signage will ask company to “make it a meal,” and transferring ahead the replace will take away paninis and chips from Your Pie’s menu choices. Kids now have the power to pick from a two-topping pizza or pasta.
“At Your Pie, we attempt to make on a regular basis moments higher with pizza,” Lisa Dimson, chief advertising and marketing officer at Your Pie, stated within the launch. “We hope the brand new menu board design will higher serve the wants of our present company, whereas attracting new ones. By evolving our model, we keep related within the minds of shoppers and permit our company to get pleasure from your pie, your approach.”
Forward of the official launch, choose Your Pie markets have been chosen to take part in a take a look at interval of the brand new menu. The aim of the venture was to realize 3% gross sales and transaction development, enhance profitability and gasoline repeat visitor visits.
“Giving our franchisees the instruments they should function profitable eating places and serve their communities is on the forefront of every little thing we do, and elevating our menu is an enormous a part of that,” Ken Caldwell, vice chairman of improvement at Your Pie stated within the launch. “We’re keen to look at the success of our take a look at markets increase into Your Pie eating places throughout the nation so our franchisees can kick off 2023 with their finest foot ahead.”
In comparison with the earlier yr, shops using the brand new menu design elevated total meals offered by over 11,000 items. Menu take a look at markets skilled a 2.4% improve in normalized gross sales, 2.2% leap in items offered and a pair of% development in transactions. Check shops outperformed non-test shops by demonstrating a 4.3% improve in normalized gross sales and 4.1% improve in each items offered and transactions.
The model plans to replace the inside design of all new shops and the brand new eating room design will steadily part into shops that elect to transform.