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With Vivid Blends, Shade Drop Espresso Lands in ColoradoDaily Espresso Information by Roast Journal


Erich Color Drop Coffee

Shade Drop Co-Founder Erich Rosenberg. Photograph courtesy of Shade Drop Espresso.

With deep expertise within the worlds of specialty espresso and craft beer, a brand new Denver-area firm known as Shade Drop Espresso is providing shiny new takes on sourcing, roasting and mixing.

“I used to be pondering of how I first discovered to roast espresso… dropping [it] into the cooling tray primarily based on shade as soon as the minimal time and temperature had been met,” Shade Drop Co-Founder Erich Rosenberg informed DCN of the corporate’s identify.

The brand new outfit’s different founder is Steve Kurowski, who involves espresso with years of expertise within the Colorado craft beer scene.

Past the identify, Shade Drop is the latest enterprise in Rosenberg’s decades-long espresso profession, which has included six years as head roaster for Denver’s Novo Espresso, and extra lately a stint as inexperienced espresso dealer for Denver-based Unravel Espresso Retailers.

Rosenberg mentioned a interval within the schooling and quality-assurance division for import firm Atlantic Specialty Espresso was significantly impactful on his espresso appreciation.

“Doing that form of work [for Atlantic] you usually end up roasting and tasting 100-150 totally different coffees every week, getting uncovered to espresso from everywhere in the world,” mentioned Rosenberg. “That is the place our philosophy of ‘a spot for each espresso, and a espresso for each place’ comes from.”

Color Drop Coffee Roasters

Photograph courtesy of Shade Drop Espresso.

In inexperienced espresso sourcing, Rosenberg mentioned he’s searching for mix parts initially, whereas probably presenting a few of these coffees as single-origins.

He additionally hopes to leverage his roasting and mixing expertise to maximise the optimistic qualities in beans that might not be the best scorers, but could signify an essential piece of producers’ annual incomes.

“The long run huge thought is to pre-purchase all high quality ranges from a producer, yr over yr,” mentioned Rosenberg. “First we’ll should construct up sufficient quantity, then determine the fitting accomplice on the producer finish that meets high quality and amount wants, after which simply go for it with the one producer and be taught our classes.”

Kurowski, in the meantime, brings many years of selling and branding expertise from Colorado’s craft beer trade to the brand new espresso enterprise.

“I’m at all times impressed most by the enterprise who made choices primarily based on what they liked and believed in probably the most, and never solely on the underside line. We wish Shade Drop Espresso to have an identical ethos,” Kurowski informed DCN. “Thus far the response has been extraordinarily optimistic. Individuals have been ringing my telephone to speak about concepts and alternatives and that’s so validating as a younger firm.”

Color Drop Coffee

Photograph courtesy of Shade Drop Espresso.

Whereas coffees for Shade Drop are at present on the higher-end of the specialty espresso spectrum, Shade Drop plans to interact closely in private-label roasting, partially to develop its sourcing capability.

“I do know lots of people like espresso that I don’t, and I believe that’s fairly rad,” mentioned Rosenberg. “I’ll roast it and promote it to them below another person’s model, and hopefully we can leverage these accounts for the non-specialty high quality coffees to fulfill our purpose.”

Rosenberg mentioned he was initially impressed to pursue the sourcing mannequin by manufacturers reminiscent of Bare Wines and Passenger Espresso-based offshoot, Essential Espresso, every of which in their very own manner has strived to ensure earnings to producers via pre-purchasing.

For Shade Drop, Rosenberg profiles beans on his Diedrich IR7N machine previous to manufacturing roasting on Joper BSR 15 machine on the Denver co-roasting facility Roaster Share.

Behind high-contrast coloured stickers, three blends of Shade Drop Espresso have to date dropped: the Gentle Drop; the Heavy Drop; and the and Decaf Drop. The primary two function the identical washed-process Guatemalan and natural-process Ethiopian coffees mixed in several ratios and roasted to totally different levels. The decaf is an E.A. Sugarcane course of Colombian espresso. All coffees have been sourced via Real Origin.

Color Drop Our Mutual Friend

Rosenberg (far left) and Kurowski (far proper) at Our Mutual Buddy Brewing. Photograph courtesy of Our Mutual Buddy Brewing.

A shifting seasonal/vacation mix known as Glitter Drop is within the works, as are single-origin choices. The corporate has additionally collaborated with Our Mutual Buddy Brewing for a launch known as Boundary Past, that includes an Imperial espresso stout and the darkish roast espresso that was used to make it.

“My philosophy has advanced from solely ‘keep out of the way in which and let the producer shine’ to additionally [include] ‘What number of alternative ways does this style good?,’ or ‘What can we do with this?,’ or ‘What can I put this with the place the sums will probably be higher than the elements?’” mentioned Rosenberg. “I believe I’ve lastly roasted sufficient to the purpose the place I can add worth, and have additionally discovered sufficient to know I’ll at all times be studying. It’s a fantastic place to be.”


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