Toppers Pizza completed Q2 with 8.9% same-store gross sales development over Q2 final yr, marking its sixteenth consecutive quarter of development. The Whitewater, Wisconsin-based model noticed a 9.4% improve yr over yr in comparison with the identical interval final yr, in keeping with a press launch.
“We now have skilled constant and highly effective gross sales development earlier than, throughout and after the pandemic, which proves our mannequin is constructed to thrive in nearly any situations,” Scott Gittrich, CEO and founder, mentioned within the press launch.
The franchise attributes a lot of its development to constant menu innovation, which often introduces new objects, LTOs and promotions.
Q2 additionally noticed the one-year anniversary of Toppers’ loyalty program, which Scott says has discovered “unimaginable traction” over the previous yr. That program — referred to as the Higher Crust Society — presently has greater than 190,000 members and accounts for greater than 20% of system-wide gross sales for the yr. Greater than 60,000 clients have downloaded the Toppers’ app over the previous yr.
“We all know that as a model, we’re solely as sturdy as our franchisee, so their success is our prime precedence in each respect,” Gittrich added. “Our total company group is organized to supply assist and sources to assist our franchise house owners develop, and the outcomes communicate for themselves. We aren’t simply experiencing new-unit development; we’re seeing same-store income development quarter after quarter at shops throughout our system. So long as that is the case, we all know we’re doing issues proper.”
Toppers Pizza operates greater than 70 pizzerias.