General restaurant reward card gross sales have been down practically 6.8% for the Thanksgiving vacation weekend in comparison with 2021, however the common greenback quantity loaded per card jumped 8.4%.
That is a main discovering of a Paytronix information report that declared Cyber Monday as the brand new Black Friday for restaurant reward playing cards.
Cyber Monday is now the day of option to buy reward playing cards, in response to a press launch on the info findings, with general card gross sales up practically 13.8% and a whopping 17.9% rise in general greenback gross sales from 2021.
“So far as the restaurant business is anxious, Cyber Monday is the true begin of the vacation purchasing season,” Paytronix Chief Knowledge Officer Lee Barnes mentioned within the launch. “The pandemic actually accomplished the business’s shift from bodily to digital reward playing cards. What we’re seeing now’s the business embracing that change by working offers and promotions aimed toward Cyber Monday.”
Further findings embody:
- The variety of eGift playing cards bought throughout the first vacation gross sales weekend of 2022 doubled since 2019, demonstrating that the foremost shift occurred throughout the pandemic.
- High-quality eating and household eating places confirmed the most important gross sales will increase, whereas fast service and fast-casual manufacturers confirmed declines.