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Pizza Inn’s model refresh modernizes legacy pizza brandPizza Market


Pizza Inn has unveiled a model refresh that features a brand, up to date mascot and modernized retailer design that put the buffet on the middle of operations.

A rendering of the buffet and eating room in a refreshed Pizza Inn. Offered.

| by Mandy Wolf Detwiler — Managing Editor, Networld Media Group

Texas-based Pizza Inn just lately unveiled a model refresh that features a brand, mascot and retailer designs. The refresh will contact all 32 worldwide storefronts, 128 U.S. areas and 72 home buffets. The model, based in 1958 is 100% franchised.

Pizza Market talked to Chaz Black, affiliate vice chairman of selling for Pizza Inn guardian firm Rave Restaurant Group, by e mail to find out how the refresh happened, what it entails and the way it will have an effect on the model’s Pizza Inn eating places.

Q.What was the impetus behind the model refresh? Why now?

A. After eight consecutive quarters of profitability, and our first optimistic web retailer depend in 24 years, we thought it was the right time for a model refresh. With continued menu innovation and a brand new brand, mascot and retailer designs, Pizza Inn is trying towards the long run.

Chaz Black, affiliate vice chairman of selling for Pizza Inn guardian firm Rave Restaurant Group

Q. What does the model refresh entail?

A. The model refresh is centered round three most important traits of the model: our brand, new retailer design and mascot, Jojo. We wished to maintain the hometown really feel of every of the weather whereas elevating them to match the expansion and success of the model. We labored with a particularly proficient promoting company, BooneOakley, and retail design agency, Chute Gerdeman, to convey the artistic concepts to life. We will not anticipate the newly redesigned storefront to open so our clients can totally immerse themselves within the new model.

Q.Your mascot, Jojo, has developed with the model. What does Jojo convey to the desk with this refresh?

A.Since 1958, Jojo has seen a number of makeovers; nonetheless, this newest iteration of our mascot is completely different from the remainder. Within the 2022 illustration, Jojo is depicted with a closed fist, symbolic of the loyalty and love our clients really feel towards our model. Jojo has true grit, and like Pizza Inn, has withstood the check of time. We imagine this iteration of JoJo can actually be delivered to life in a approach that none of us have been earlier than, each bodily and digitally.

Q. Will the model refresh be rolled out in all shops? The place will the primary location be?

A.The model refresh will contact every Pizza Inn location all the way down to the pizza field itself. Our purpose is to remain true to the nostalgia and luxury that’s Pizza Inn whereas including modern accents to our storefronts and in-store expertise with re-imagined buffets to spotlight how we have now grown as a model. The primary fully redesigned storefront will open in Asheboro, North Carolina, later this yr.

Q.The refresh places the buffet because the “hero” of the shop. How has the model saved buffets modernized within the business?

A.The perfect half about buffets is the range and innovation alternatives. We provide one thing for everybody and it offers us an area to create pizzas none of our opponents can. We have put 16-inch pizzas on the buffet with the NYXL and we simply rolled out a cheese-filled pretzel crust on each buffet as properly. We wished to ensure to have a good time our historical past as America’s hometown pizza buffet whereas delivering the most effective product to our clients. Pizza Inn makes use of the freshest components always together with 100% whole-milk mozzarella and house-made marinara sauce. Our operator’s crew additionally makes house-made dough each morning in-store. With these high-quality components, we maintain menu innovation on the forefront of our retailer and have actually modified buyer notion of what buffets are. Classics like our “Pizzerts” at all times stay in style, however modern menu gadgets like our brand-new Cheese-Crammed Pretzel Crust are what maintain the buffet thrilling and modernized. Merely put, there’s something for everybody which makes Pizza Inn a simple selection for households with hungry youngsters!

Q.How has Pizza Inn managed to maintain its idea recent and invigorating all through the a long time?

A.The secret is the buffet. Pizza Inn has been within the lives of loyal clients for many years and proceed to return again due to our innovation. Some favorites are our Taco Pizza, Bacon Ranch Pizza and a wide range of crust sorts.

Our clients know they are going to be warmly welcomed after they stroll by the door and the buffet goes to be stocked with all kinds of fan favorites and brand-new pizzas. The wonderful thing about buffets is the worth within the eyes of our clients. For one low worth, they’ll strive each pizza we have now after which prime it off with dessert, a aspect salad or pasta. Pizza Inn has additionally invested in know-how, increasing our carryout and supply enterprise by companions comparable to DoorDash, UberEats and GrubHub — we will convey the pizza on to your front room.

Q. What units Pizza Inn other than different buffet ideas within the pizzaverse?

A. The standard of meals — we make house-made dough each morning, use actual 100% whole-milk mozzarella cheese and once you couple high quality with selection, different pizza buffet ideas do not match up. With 64 years of expertise within the pizza business, we all know what works and what would not. Through the use of the most effective components and implementing modern pizza-making strategies at a system-wide scale, we’re implementing top-notch practices that different ideas have not.

Q. What is the one factor you need individuals to find out about Pizza Inn?

A. Our model is 64 years previous, however our greatest years are nonetheless forward of us! We’re constantly innovating with the very best high quality components. Buffets will be seen as low-quality, however on daily basis we’re making our house-made dough, shredding 100% whole-milk mozzarella cheese and hand slicing our greens to make sure each pizza on the buffet or through carryout is the very best high quality.

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the positioning editor for PizzaMarketplace.com and QSRweb.com. She has greater than 20 years’ expertise masking meals, individuals and locations.
 
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent practically 20 years masking the pizza business, from unbiased pizzerias to multi-unit chains and each dimension enterprise in between. Mandy has been featured on the Meals Community and has received quite a few awards for her protection of the restaurant business. She has an insatiable urge for food for studying, and might inform you the place to search out the most effective slices within the nation after spending 15 years touring and consuming pizza for a dwelling. 

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