The brand new e-book takes the reader on a journey by means of the lives of espresso individuals world wide.
BY VASILEIA FANARIOTI
SPECIAL ONLINE CORRESPONDENT
Pictures courtesy of I’M NOT A BARISTA
The I’M NOT A BARISTA staff is again with one more thrilling mission: publishing a e-book, titled 101 Espresso Tales. This e-book options 101 tales from each nook of the espresso business and was launched on Kickstarter on October 11. All income from the brand new tome will go to the I’M NOT A BARISTA interns, volunteers, designers, and occasional individuals in want. Right this moment at Barista Journal On-line, we’re looking inside this fascinating e-book and what it means for the espresso business.
Empowering Espresso Individuals
Since its founding in 2019, I’M NOT A BARISTA’s objective has been to empower the individuals behind the cup. In 2020, they began gathering espresso tales from everywhere in the world and sharing them on their web site and social media. The brand new e-book, 101 Espresso Tales, is supposed to succeed in an even bigger viewers and produce better consciousness to each the nice and dangerous sides of the espresso business.
Over time the staff has collected, featured, and revealed greater than 170 espresso tales from a number of nations throughout the globe. With this e-book, they hope to underscore the injustices within the espresso business; they need to present shoppers that espresso shouldn’t be espresso with out the thousands and thousands of individuals behind each cup.
A Look Inside 101 Espresso Tales
The 101 tales collected within the e-book come from individuals in several components of the espresso business. These featured embody espresso farmers in South America and Africa, roasters in Europe, baristas in the USA, international espresso shoppers, and residential brewers. These tales are grouped collectively based mostly on widespread themes, with every having a minimal of two pages.
Photographs and illustrations are included all through 101 Espresso Tales to create a visually beautiful expertise. Every story comes with a QR code that may be scanned so the person can hearken to an audio model of the story. What’s extra, the e-book is sectioned based mostly on the hashtag algorithm, the place content material is organized by comparable key phrases.
The I’M NOT A BARISTA staff is broadly recognized for posting espresso tales on their Instagram account; utilizing the hashtag algorithm to part the content material is an progressive concept that brings social media and conventional print collectively.
Kickstarter mission backers also can select an add-on possibility that features a particular version of the Espresso Wristbands by the espresso neighborhood, an I’M NOT A BARISTA enamel pin, or bookmarks designed by espresso artists. The staff hopes to ultimately have this e-book on the cabinets of native espresso outlets so espresso lovers can be taught extra in regards to the business and the individuals behind it. For those who want to again this significant mission, head to the Kickstarter web page right here.
ABOUT THE AUTHOR
Vasileia Fanarioti (she/her) is a senior on-line correspondent for Barista Journal, and a contract copywriter and editor with a major focus on the espresso area of interest. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist educate individuals about baristas and their work. You possibly can comply with her adventures at thewanderingbean.internet.
>