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Mister O1 proves pizza could be extraordinary


Mister O1 Extraordinary Pizza is helmed by Renato Viola, a pizza chef who hails from Southern Italy. Viola believes in doing one factor very well, and for him that is the pizza he serves in his small, upcale pizza model.

Mister O1 Extraordinary Pizza is a chef-driven idea with a easy recipe for achievement. It is constructed on high quality and consistency — and founder Renato Viola would not have it some other manner.

Raised in Southern Italy, Viola was apprenticing with the pizzaiolos of Italy by the tender age of 11. After being awarded for his dishes in Europe, Viola settled in Miami Seaside and constructed Mister O1 eight years in the past, the place extraordinary meals comes first.

Viola initially referred to as his pizzeria Visa O1, but it surely appeared the Visa bank card firm had an issue with the title by the point the model opened its second unit (it is truly named after the federal government card he used to work within the nation) and so he modified the title to Mister O1.

Chef Renato Viola. Offered.

Names apart, there at the moment are 12 full-service pizzerias between Florida and Texas, two in Madrid and one in Saudi Arabia.

“We’re centered 90% on pizza,” Viola mentioned in a cellphone interview, including that they’ve contemporary appetizers like burrata, contemporary mozzarella and prosciutto and salads. “Actually, we’re the old-style pizzeria that you will discover on the road in Italy centered 100% of pizza. We do not have pasta, we do not have desserts besides Nutella pizzas, we do not have important programs. We’re completely centered in pizza.”
And that focus additionally means the whole lot is contemporary. There isn’t any freezer and the whole lot is made within the previous manner, with out frying to be more healthy for the company, Viola added.

When requested why Mister O1 hasn’t forayed into wings, sandwiches and different gadgets discovered on fashionable pizzeria menus, Viola mentioned he believes he is an effective pizza chef and could be completely different, but when he wanted to serve pasta, he may solely be pasta chef to 4 to 10 individuals. He is a pizzaiolo by and thru.

“There, I consider I am superb,” he mentioned. “I could be completely different. Do one (factor), however do (it) the very best.”

The menu

The star-shaped Star Luca is a high vendor. The pizza is stuffed with ricotta cheese and topped with Italian tomato sauce, mozzarella, spicy salami Calabrese and contemporary basil.

Substances embody espresso, contemporary burrata Stracciatella, Peruvian anchovies, salame Calabrese, speck, roasted corn, natural ginger and white truffle oil.

“I grew up with my mindset to be completely different,” Viola defined. “To be conventional — I come from South Italy the place we’re very conventional — however I like our (meals) to be a bit however out of the field as a result of why not? Some individuals like pizza with pineapple. Why not? If individuals at present are able to attempt one thing new — due to social media (it’s) serving to individuals to experiment — why not? In the event you’re able to attempt a brand new pizza, order the pizza. In the event you do not just like the pizza, ship it again. I will make you one other one. However give it a shot to attempt one thing completely different.”

Viola believes pizza is an expertise. Sure, it begins with good meals, but it surely additionally consists of the appropriate service, location, music and even parking. “All this collectively offers me the chance to offer an expertise to our company that’s distinctive,” he added. “Why not do one thing conventional, but additionally completely different.”

Dough is made contemporary each day and the model coordinates with a household farm in Miami to make the burrata. The maturation for the dough is a minimal of 96 hours. They attempt to work with native distributors and people from Italy as a lot as potential.

To keep up continuity throughout the model, Mister O1 makes use of a central kitchen idea, the place the dough is made contemporary. There are two – a small one in Dallas and one other in Miami that provides to Florida.

In addition they put money into a robust coaching program. “We like to provide ourselves a whole lot of help,” Viola mentioned.

Offered.

The pizza is baked in an electrical deck oven at greater than 600 levels for a skinny and crispy dough.

When requested what units Mister O1 aside, Viola mentioned he would not consider in competitors.

“I consider in good pizza,” he mentioned. “I consider the extra good pizza we now have, the extra good company we will have.”

Mister O1 has supply and makes up 40% of enterprise. The model collaborates with UberEats.

Franchising

Three years in the past, Viola and his enterprise companion determined to develop the enterprise outdoors of Miami by way of franchising. To achieve success, they consider, it is simply not in regards to the product. It is also the appropriate individual on the proper time in the appropriate place to open a unit.

“The correct individual goes to rent the appropriate coworkers,” Viola mentioned. “The expertise isn’t just the pizza. It is not simply in regards to the inside design. It is not simply in regards to the music. Altogether at present it makes the distinction.”

There are three franchising teams increasing the enterprise outdoors of Miami, the place the flagship unit is positioned. 5 items are company owned and the remaining are franchised.

The farther away the items get, the extra the model desires owner-operators engaged on website.

“I do not consider in those that simply (purchase to) make an funding,” Viola mentioned. “Hospitality is a way of life. You need to like what you are doing as a result of it is a completely different way of life.”

Mister O1 simply opened a location in Fort Lauderdale and plans to relocate one in Miami. One other unit will open in Bay Harbor in Miami in February and a second Dallas Mister O1 is slated to open by the top of March. The model will broaden to Orlando by June and South Naples, Florida, by late summer season.

Renato mentioned they consider that pizza is a neighborhood enterprise, in order that they search for reasonably priced spots in good areas. With the web and phrase of mouth, the eating places do not need to be in the most costly areas to succeed. Many eating places rely on the web versus road visibility.

Eight years in the past, the primary Mister O1 opened in an workplace constructing with out signage. It is there at present.

“Nonetheless each day we make 400 pizzas. We’ve a one-hour wait a minimum of. We do not have signage or visibility on the road,” Viola mentioned. “It is an actual, 100% vacation spot. … We’re that well-known hidden place. Folks had been speaking about us however could not discover us. It is nonetheless very cool.”

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the location editor for PizzaMarketplace.com and QSRweb.com. She has greater than 20 years’ expertise protecting meals, individuals and locations.
 
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent practically twenty years protecting the pizza business, from impartial pizzerias to multi-unit chains and each measurement enterprise in between. Mandy has been featured on the Meals Community and has received quite a few awards for her protection of the restaurant business. She has an insatiable urge for food for studying, and might inform you the place to search out the very best slices within the nation after spending 15 years touring and consuming pizza for a dwelling. 

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