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Lavazza Opens Coaching Middle in Downtown ChicagoDaily Espresso Information by Roast Journal

Lavazza training center Chicago 4

Inside the brand new Lavazza coaching middle at Chicago’s Magnificent Mile. All photos courtesy of Lavazza.

Italian espresso big Lavazza final week opened a coaching middle on the Magnificent Mile in downtown Chicago.

Contained in the 444 North Michigan Ave workplace constructing, house to James Beard Award-winning restaurant The Purple Pig, Lavazza’s new coaching middle achieved certification as a Specialty Espresso Affiliation (SCA) Premier Coaching Campus.

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In keeping with the SCA’s present premier coaching campus map, the Chicago Lavazza coaching middle is the twelfth premier campus in america, and the one one at the moment within the Chicagoland space.

“We’re so excited to be opening a brand new coaching facility and additional the enlargement of our model and its specialists,” Frank LaRusso, the director of coaching on the new facility, mentioned in an announcement from Lavazza. “We sit up for persevering with our dedication to coaching and main throughout the business by way of our grasp courses and shared ardour for all issues espresso.”

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The Chicago opening follows Lavazza coaching middle openings in Miami and West Chester, Pennsylvania, in late 2022, in addition to 2021 openings in New York Metropolis, Los Angeles and Toronto.

Lavazza first opened a U.S. headquarters and showroom in Decrease Manhattan in 2015. In 2021, the corporate enormously expanded amenities and capability at its U.S. manufacturing headquarters in West Chester, outdoors Philadelphia.


The Lavazza U.S. manufacturing headquarters in West Chester. 2021 courtesy picture.

Sustaining business-to-business gross sales with espresso sellers all through the retail and hospitality sectors, in addition to its personal branded and licensed espresso retailers, Lavazza operates 53 coaching facilities globally.

In keeping with Lavazza, the brand new Chicago middle will probably be used to coach Lavazza staff in addition to wholesale purchasers. The corporate plans to host “grasp courses” for espresso retailers with titles equivalent to “barista coaching” and “espresso menu administration.”

Lavazza Chicago training center

A grand opening celebration for the Chicago facility came about final week.

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