NEW YORK, NEW YORK – MOORESTOWN, NJ – April 5, 2023 — Joe Espresso is leaning
into the brand new espresso class that’s Coldstretto, launching it in choose New York areas this summer season with plans for full rollout this Fall. Coldstretto is Joe Espresso’s automobile to effectively ship the highest-quality chilly espresso expertise in and outdoors their retail areas, enabling vital progress alternatives for the model.
Made doable by BKON’s RAIN® (Reverse Atmospheric Infusion®) know-how, Coldstretto is
the one shelf-stable, ready-to-use chilly espresso that captures the signature taste of a model’s established espresso providing. It eliminates the time, value, coaching, and spatial constraints related to chilly espresso drink creation. Manufacturers can now ship optimum and constant shopper taste experiences, wherever drinks are consumed: coffeehouse, restaurant, workplace, dwelling, and past.
BKON and Joe Espresso have a storied historical past collectively, with BKON serving as Joe’s chilly brew
focus and RTD extraction companion since 2021. “We skilled a surge in chilly brew
gross sales after changing immersion brewing with our RAIN-brewed chilly brew focus,” mentioned Lee Harrison, Vice President of Operations for Joe Espresso. “The standard, stability, consistency, and effectivity of our product improved in a single day, and our clients seen. BKON’s dedication to taste integrity and collaboration left us desperate to expertise and collaborate on their latest innovation, Coldstretto.”
Chilly brew’s rise in recognition has given solution to chilly espresso-based drinks changing into the
dominant consumption choice, popularized by the influential Millennial and Gen Z
shopper. Elevated recipe innovation and the attract of chilly espresso beverage customization
have additional sophisticated operations. Joe Espresso recognized Coldstretto because the breakthrough that maintained their high-quality requirements and simplified your entire course of of constructing chilly
espresso drinks. Its distinctive sensory expertise is an thrilling mixture of chilly brew’s clean mouthfeel with the intense notes and lingering end of nice espresso.
“Our first style expertise was scrumptious—the Coldstretto model had all of the nuance of taste
and acidity that we love about our beloved home espresso,” mentioned Amaris Gutierrez-Ray, Senior
Director of Espresso & Roasting.
Along with rising the pace of drink creation by over 500%, Coldstretto unlocks an
fully new period of chilly espresso beverage creation. The affect on Joe Espresso’s wholesale
enterprise is the place the chance magnifies. Foodservice venues that have been beforehand excluded
from promoting chilly espresso resulting from tools prices, house constraints, or labor challenges, can
now simply innovate the best high quality chilly espresso menu with Joe Espresso’s signature taste
expertise.
“We’re dedicated to equipping our wholesale companions with the information and instruments to take
their enterprise to the subsequent stage,” mentioned Jonathan Rubinstein, Founder and CEO of Joe Espresso.
“Coldstretto is an thrilling alternative for us to ship on our model promise of fantastic high quality to areas past Joe Espresso retail shops, enabling our clients to skillfully compete within the chilly espresso class.”
Specialty Espresso Expo attendees can be among the many first to expertise Coldstretto. A number of espresso drinks made with Waverly Coldstretto highlighting the distinctive taste and
simplified consumer expertise of this extraction can be obtainable in BKON Sales space 2239.
“We had an early imaginative and prescient, way back to 2017 that Coldstretto would allow progress alternatives that have been beforehand unachievable,” mentioned BKON President Lou Vastardis. “We’ve at all times admired Joe Espresso’s management in specialty espresso and couldn’t be extra excited to work alongside them to be the primary roaster to convey Coldstretto to commercialization.”
About Joe Espresso
Joe Espresso, New York’s specialty espresso roasters and early pioneers of the Third Wave espresso motion, was based in 2003 by Jonathan Rubinstein and his household within the coronary heart of Manhattan’s Greenwich Village. The New York-based assortment of beloved and award-winning cafes is finest recognized for brewing the best high quality cup, at all times served with heat and real hospitality. A house away from dwelling for its company to perk up, collect, work, and chill out and designed as locations for and of the neighborhood since its begin as a single espresso store on Waverly Place and Homosexual Avenue, Joe has since nestled into among the finest corners of New York Metropolis. The corporate roasts 100% of its personal espresso in its Lengthy Island Metropolis roastery and is the espresso purveyor of lots of the nation’s most esteemed eating places and cafes.
About BKON
BKON is a extremely specialised espresso extraction firm with a patented brewing know-how referred to as RAIN® (Reverse Atmospheric Infusion®). We’re on a mission to create essentially the most flavorful and progressive extractions for quality-conscious manufacturers. RAIN’s superpower is its potential to supply optimum taste outcomes at excessive concentrations, enabling manufacturers to ship café-fresh drink experiences from shelf-stable packaged merchandise. BKON’s extraction experience and partner-obsessed strategy helps catapult manufacturers to chilly espresso greatness. For extra info go to www.bkonbrew.com. Keep related on Instagram @bkonbrew.
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