PDQ, which stands for Individuals Devoted to High quality, is a fast-casual hen model constructed round chef-driven ideas and aware components usually present in high quality informal eating places. The model goals to supply world-class experiences for friends and has 62 places throughout 5 states.
Educating friends tips on how to construct that world-class expertise in a webinar dubbed “How a Rising Rooster Idea is Driving Outcomes Via a World-Class Buyer Expertise” was Eric Knott, chief working officer for PDQ, and Chris Lybeer, chief technique officer for POS model Revel Techniques. The webinar was sponsored by Revel and hosted by Networld Media Group.
PDQ opened its first location in Tampa, Florida in 2011. The model makes use of open kitchens, giving clients a way of belief whereas they’re watching orders be made.
“We’ve got face-to-face ordering the place you undergo the drive through,” Knott stated. “We do not have speaker bins or issues like that. Contained in the restaurant, we really put a hand sink out entrance, and what we seen growing the idea (is that) the moms would convey of their youngsters and would not have to attend in line to go to the restroom to clean their palms earlier than they sat down and ate.
“The thought behind (PDQ) was that it was one thing that you may be ok with serving to your loved ones by means of a drive through and all of our components, whether or not it’s our hen tenders or our hen breasts which might be hand-breaded on-site, all the things’s made to order.”
The model has grown on the East Coast on the imaginative and prescient of “nice meals, comfort, and be ok with what you are consuming,” Knott added.
The model’s loyalty app, MyPDQ, rolled out about two years in the past. The app has 290,000 downloads to this point, and Knott stated about 12% of gross sales is coming by means of that digital channel.
To study extra about how PDQ constructed a world-class expertise for its friends, click on right here to look at the webinar in its entirety.