March of 2020 ushered in a brand new manner of interacting with, properly, the whole lot and everybody. Combatting the coronavirus (COVID-19) on a world scale required strict enforcement of pandemic-related laws.
In america, stay-at-home mandates and sporadic provide chains modified folks’s relationships with meals — particularly with favorites like pizza. Together with recent pizzeria and supply choices, Individuals opted for extra frozen pizza. The primary month of the pandemic alone noticed a 92% enhance in year-over-year gross sales1, setting the frozen pizza trade on a trajectory most consultants believed wasn’t sustainable.
But, almost two years later, frozen pizza traits counsel no important dropoff in gross sales or demand. Let’s check out what the continued reputation of frozen pizza might imply for grocers and c-stores.
A Scorching Tackle The Frozen Pizza Trade
The frozen pizza market is anticipated to almost double over the subsequent 10 years — from $18.3 billion to $32.9 billion by 2031.2 Pandemic-related want is not predominantly fueling gross sales, so what’s contributing to the projected development? Frozen pizza trade consultants level to 3 key drivers2:
- Premiumization: Modern, on-trend choices utilizing high-quality substances
- Comfort: Constant availability and longer storage period vs. recent pizza
- Worth: Choices can span a number of value factors, making frozen pizza consumption inexpensive on all budgets
The constant theme behind continued frozen pizza consumption is worth. Pizza lovers have already demonstrated their willingness to purchase frozen pizza and pay extra for premium pies. Grocers and c-store operators have a golden alternative to stay predominant and worthwhile out there offered they take note of high quality.
One thing to Chew On
Frozen pizza consumption is not thought of a default to “actual pizza.” Pizza lovers are putting the identical — if not increased — high quality expectations on frozen pies.
Prospects are educated and opinionated in regards to the varieties of meals they select to eat. They gained’t accept commodity versus premium substances and toppings, they usually certainly gained’t settle for less-than-the-best pizza crusts.
Crusts are the deciding consider “good” or “dangerous” pizza for greater than 60% of shoppers.3 A pie’s basis should tick the bins for style, texture, and integrity or it’s merely a no-go — and a no sale.
For frozen pizza, assembly these expectations could be difficult. Preparation, wrapping, freezing, and dealing with can compromise crusts except you’re employed with a pizza dough and crust professional to search out options.
Alive & Kickin’ Par-Baked Crusts for Frozen Pizza
Alive & Kickin’ par-baked pizza crusts are the answer for grocers and c-store operators searching for frozen pie success.
The “baked bread” properties imply par-baked crusts stand as much as toppings, prep, freezing, and ultimate baking with out fail. Including to the recognition of frozen pizza consumption is our big selection of thicknesses and taste profiles for “one thing further” attraction, together with:
- Premium high quality customized recipes
- Raised-edge crusts in each par-bakes and reside dough
- Hand-tossed type and wood-fired alternatives
- Flaky, ultra-thin crusts
- Specialty formulations
As buyer preferences transition from have to alternative, the expansion of the frozen pizza trade reveals no indicators of slowing. Grocery shops and c-stores stand to realize appreciable floor out there offered the suitable dough merchandise and companions are chosen. Obtain Par-Baked Pizza Crusts: 4 Key Advantages for C-Shops to study extra about how we might help you flip up the warmth on frozen pizza gross sales. Click on the button under to get began.
1Cleveland.com, Frozen pizza gross sales soar: Rating the perfect pies to seize from grocer’s freezer case, April 21, 2020
2Future Market Insights, Frozen Pizza Market Snapshot, July 5, 2021
3Pizza Want, Forms of Pizza Crusts: Understanding the Many Totally different Varieties, Undated