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How company, household help helps one Little Caesars franchisee succeed| Franchise Focus


Brent Armstrong did not begin his profession in pizza understanding he needed to personal a pizzeria. With the help of his household and Little Caesars’ company staff, he now owns two franchises.

Brent Armstrong, middle, and his household run two Little Caesars franchises within the Detroit space. Offered.

For a lot of within the restaurant business, proudly owning their very own restaurant is the tip aim. Such was not the case for Brent Armstrong, who started his profession at Little Caesars Pizza in 1985, the summer season after his junior 12 months in highschool. He was simply seeking to earn some more money to pay for his senior 12 months actions.

After highschool, his brother really useful transferring up the ladder at Little Caesars, a profession transfer Armstrong hadn’t thought-about however “I used to be taken by those who utilized themselves and labored exhausting,” he mentioned. “They acquired recognition.”

Brent Armstrong packing containers a pizza in his Detroit, Michigan Little Caesars franchise.

Eating places, he believed, could not pay the payments, might they? Armstrong was eager to search out out. He attended a managers’ assembly, and started to contemplate his subsequent transfer. Armstrong finally labored his means up from crew member to assistant supervisor, to co-manager to retailer supervisor, coaching supervisor, space supervisor and, lastly, director of operations.

“Underneath the Little Caesars umbrella, I’ve just about achieved every part,” Armstrong mentioned.

Now, he is the proprietor of a Little Caesars franchise in Detroit, Michigan. In 2009, Armstrong earned his first retailer whereas nonetheless working for company. In 2016, he opened his second retailer in Highland Park, a metropolis adjoining to Detroit, and he grew to become a full-time franchisee. He at the moment employs about 65 individuals.

Armstrong was born in Detroit and mentioned he loves his group. Earlier than he franchised, two of his 5 kids had been already working at Little Caesars. “I do not know the place you may finish, however you may all begin at Little Caesars,” Armstrong informed his children. When he franchised in 2009, his whole household began to work for the corporate.

Armstrong mentioned he knew he was able to go from one retailer to 2 as a result of he had a terrific help solid with Little Caesars and thru the plethora of information he’d obtained “working and rising inside Little Caesars from being 16, 17 years previous. The expansion half wasn’t even a thought for me. It was similar to give me the ball and I will rating.”

Opening his second retailer got here straightforward thanks partially to Armstrong’s 5 kids and his spouse, Rochelle.

“If push involves shove, I’ve a complete crew who lives in my family,” Armstrong mentioned. “I’ve a complete staff of workers if that wanted to be the case.”

Armstrong mentioned he additionally had numerous help from the group and the Little Caesars group. The underlying household group is what drew Armstrong to the model initially as a teen. It wasn’t who you knew or your background that acquired you a franchise. It was exhausting work, integrity and dedication to the model.

“It offers you the inspiration and the platform to achieve success,” Armstrong added, “and to do what you actually really feel like you possibly can obtain with out bias. And I simply discovered that to be true. I actually simply labored exhausting.

“I like Little Caesars. None of my children appear like they’ve missed a meal, and I inform them that is due to Little Caesars placing the bread and butter on the desk day by day.”

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Should you’ve acquired the center, Little Caesars has the means, Armstrong mentioned.

His greatest problem is creating a corporation inside a corporation. He needs to supply a platform for others in his group who’re similar to him who hunt down enterprise alternatives or possession. His private development aim just isn’t extra success for himself however to assist others develop their very own companies in Detroit and obtain success, a transfer that he says just isn’t commonplace in his group. “I’ve to proceed to make that platform attainable for another person,” Armstrong mentioned. “I try to attain that day by day.”

When requested why he did not open his personal pizzeria after gaining a lot real-world data, Armstrong mentioned being a franchisee affords him networking that is unparalleled. Everybody in Detroit is aware of Little Caesars and the Illitch Basis (house owners of the Little Caesars model). That is very true with the addition of Little Caesars Enviornment, residence of the NHL’s Detroit Crimson Wings and the NBA’s Detroit Pistons.

“The entire model is simply optimistic and the help you get from the house workplace – you go into nothing blind,” Armstrong mentioned.

Little Caesars Pizza, a carryout and supply idea, was already properly located within the business when the pandemic hit, so Armstrong’s gross sales doubled. Individuals started to assume in another way about working, and dealing for one’s self grew to become extra enticing.

Not like different companies that misplaced workers, Armstrong’s shops stayed well-staffed, a testomony to the dedication of household and the staff members. Nobody was making use of for positions, however he did not lose anybody both.

With gross sales growing, Armstrong mentioned he and his household needed to “get within the trenches, elbow to elbow with all our workers and help them, and actually allow them to see that this can be a household. When issues are going tough, no matter how tough it’s, I am standing proper right here with you, toe to toe, elbow to elbow. So no matter you undergo, I am going by means of it with you. And that basically helped me by means of the pandemic.”

Most of his 5 kids in addition to a grandson nonetheless work for Armstrong, many as assistant managers or retailer managers. He has help on the company stage and at residence, a reality for which he is grateful. Seeing the expansion in individuals is Armstrong’s greatest reward.

“The non-public reference to clients is exhilarating as a result of it is simply so arms on,” Armstrong mentioned. “I get numerous acknowledgements only for being black owned. Individuals will say ‘to be blacked owned, you guys are doing a very, actually good job within the neighborhoods. Realizing you are appreciated and that you simply admire your individuals — it goes backwards and forwards.”

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