Wednesday, November 30, 2022

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Cicis Pizza’s model refresh spotlights new design, mascotPizza Market

Plano, Texas-based Cicis Pizza lately underwent a model overhaul that brings a brand new design to the eating places, in addition to a brand new mascot.

Plano, Texas-based Cicis Pizza lately underwent a model overhaul that brings a brand new design to the eating places, in addition to a brand new mascot.

Cicis has 300 items, 10 of that are company shops. The corporate has three items within the pipeline.

Cicis was based in 1985, turning into the unique dwelling of all of the pizza, pasta, salad and desserts you possibly can eat. From the beginning, the model has been dedicated to creating enjoyable, family-friendly eating places the place company can spend high quality time collectively and luxuriate in all their favourite meals for a low worth.

Pizza Market talked to Stephanie Hoppe, CMO of Cici’s Pizza, in regards to the model refresh and what it brings to the desk. Hoppe joined the Cici’s staff in February 2022 to carry recent, new concepts to raise the Cicis expertise each in shops and on digital platforms.

Stephanie Hoppe, CMO of Cici’s Pizza. Offered.

Q: What’s the brand new Infinite Pizzabilities marketing campaign?

A: The brand new Infinite Pizzabilities marketing campaign celebrates the distinctive expertise Cicis affords, breaking via the litter and turning on a regular basis life right into a buffet of countless enjoyable. What makes Cicis so particular is that we provide all kinds of high-quality all-you-can-eat choices for households, groups and the native communities we serve for a low worth. At a time when worth is extraordinarily vital, we’re grateful to have the ability to present a eating expertise for our company that’s reasonably priced.

Q: What was the impetus behind creating a brand new marketing campaign?

A:The precedence of this new marketing campaign was to inform the model story reasonably than promote reductions or different promotional levers. The main focus is on participating our former, present and future company in a enjoyable and inventive means that highlights the worth and the experiences we provide. For many individuals, Cicis holds a particular place of their reminiscence as their favourite childhood restaurant, the place the place they went with their little league staff, and even the place they as soon as took their very own kids. The brand new marketing campaign does a improbable job of capturing what Cicis already means to so many people and provides company — each outdated and new — extra causes to go to.

Q:How has Infinite Pizzabilities helped Cicis achieve a crowded market?

A:The creativity behind the marketing campaign is groundbreaking for Cicis and really completely different from something we have performed earlier than. The outcomes we’re already seeing replicate its power — within the first few weeks of the marketing campaign launch, we had been already seeing double digit will increase. It is capturing folks’s consideration and creating buzz. Cicis is again, however higher and present — it is for right now’s shopper.

Q:You have acquired a brand new whimsical spokesperson. Who’s it and the way was he created?

A:We had been looking for an thought that would absolutely categorical the countless enjoyable, selection and creativity of the Cicis expertise and the whimsical C.C. Pazzini is the place we landed. He’s an inventor — a nod to Cicis’ trailblazing heritage because the originator of the all-you-can-eat pizza buffet. His countless artistic vitality makes him the right ambassador for our distinctive, magically great restaurant expertise.

Q:You latterly joined Cicis. What was interesting in regards to the firm?

A:Cicis’ tradition and management had been probably the most interesting points of the corporate. Cicis has a team-member-first tradition led by our president, Jeff Hetsel, who has a robust imaginative and prescient and the power to raise his staff to succeed.

As beforehand talked about, worth for customers can be extra vital than it has ever been earlier than, and Cicis is extremely related because it affords wonderful worth and an unbelievable product. There may be a lot potential for the model and as a marketer, I really would not need to be anyplace else.

C.C. Pazzini, Cicis Pizza’s new mascot. Offered.

Q:How vital is advertising and marketing to Cicis Pizza?

A:Advertising is extraordinarily vital to Cicis. We want to have the ability to inform our story and stay related, and advertising and marketing permits that. That mentioned, correct advertising and marketing cannot be performed with out the partnership of franchisees and operators to ship the Cicis expertise. It is a complete household, cross-functional effort. Your entire firm is driving the success we’re at the moment experiencing via this marketing campaign.

Q: What challenges has the advertising and marketing staff confronted over the past couple of years?

A:There is no denying the pandemic created challenges for a buffet enterprise like ours. The business was difficult earlier than, however the pandemic made issues even worse. We needed to pivot to adapt to the brand new restaurant panorama and put methods in place for on-line ordering. However we have made unbelievable strides within the final a number of years and we’re placing innovation on the forefront of the model. Trying forward, I might say there are Infinite Pizzabilities for Cicis!


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