A brand new e-commerce platform delivering freshly roasted espresso beans direct to shoppers from Australia’s main specialty espresso roasters.
Breville, the enduring Australian model that delivers award-winning espresso machines to shoppers around the globe, broadcasts the launch of beanz.com — an e-commerce platform that gives a brand new digital vacation spot to discover, study, buy, and subscribe to the best high quality, freshly roasted espresso.
Designed to seamlessly complement Breville’s internationally famend espresso and occasional product portfolio, the third-wave espresso bean subscription supplies a simple pathway and unique entry to 18 of Australia’s top-tier espresso roasters and counting for the most effective at-home specialty espresso expertise.
Having launched to essential acclaim within the US in 2021, and the UK in 2022, beanz.com is developed for consumer-facing discovery and schooling, with companion roasters representing a rising group of best-in-class, famend, and rising roasters. Key roaster companions in Australia at launch embrace ST. ALi, Pablo and Rusty’s, Veneziano, Allpress, Proud Mary, Seven Seeds, Padre and extra.
With beanz.com, Breville goals to supply full options to its clients with a complete turnkey at-home espresso expertise. The digital platform features a personalised quiz to determine particular person espresso preferences and tasting notes, beginning with the very first query most individuals have after shopping for a espresso machine: Which beans do I exploit?
With greater than 65 espresso choices and roast profiles obtainable, the location ensures a wide range of prospects for each the skilled barista and newbie brewer, with devoted professional recommendation, steerage on completely different roasts, and tips about tips on how to deliver out the most effective tasting espresso proper from the primary brew.
Ziv Shalev, Basic Supervisor, beanz.com says, “Utilizing freshly roasted, high quality espresso beans is the easiest way to ship a top-notch in-home espresso expertise by way of our award-winning machines. We uphold a dedication to excellence at Breville and consider that the most effective method is to ascertain a connection between our clients and the most effective espresso roasters within the nation. This allows us to supply a seamless service that delivers recent beans on to our clients’ doorways, making it simpler for them to take pleasure in distinctive specialty espresso proper within the consolation of their very own properties.”
For Lachlan Ward, CEO at ST. ALi, the alignment with Breville was an apparent alternative.
“It’s extremely thrilling to be a part of beanz.com and have the ability to share our merchandise with an viewers who’re already engaged with nice espresso and nice residence espresso gear,” says Ward, “We’re in esteemed firm on the platform, with clients in a position to select from among the nation’s finest and brightest specialty roasters.”
The platform permits clients to discover and uncover completely different espresso roasts, whereas offering professional steerage and suggestions alongside the best way. The client may filter the espresso choice by plenty of classes together with roast choice, brew technique, mix or single origin, certifications, or just select the Barista’s Alternative journey to obtain new and thrilling beans with each supply.
Jim Clayton, CEO, Breville says, “Our clients are counting on the truth that we all know the basics for delivering a real speciality espresso expertise at residence. By partnering with these excellent roasters, we’re in a position to help the specialty espresso group each in Australia and overseas, the espresso farmers who provide them, and assist Australians discover the proper beans for his or her style and machine.”
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