By Large Dave Ostrander
Images by Josh Keown
Large Dave’s all the time closed early on Christmas Eve (6 p.m.) in order that my crew might get dwelling and luxuriate in their household time. The important thing phrase right here is household. Many households collect collectively on Christmas Eve. Because the following day can be full of conventional home-cooked feasts, the cooks in cost (Mothers) are in search of an easy-to-prepare, no muss, no fuss household favourite. Pizza is simply that. Since pizza is an impulse meals buy, it’s possible you’ll wish to alert your prospects that you may be closing early however can be filling orders till 6 or 7 p.m. on Christmas Eve. The pizza business already enjoys strong gross sales the day earlier than Thanksgiving. Why not make the day earlier than Christmas ours as effectively?
The highest of your pizza field is underutilized for promoting and sending messages to your prospects. Most of us solely take into consideration low cost coupon field toppers taped to the field. What’s unsuitable with creating a vacation thanks message together with an invite to begin a household custom of Christmas Eve pizza? Workplace Max and Staples promote printer paper that has vacation colour borders that might work nice for the message. Create a vacation message and weave within the suggestion that you’d be delighted to cook dinner a household favourite dinner for them on Christmas Eve. Additionally, point out that you’ll solely be capable of fi ll orders for 100 households and that it’s first come, first served on that day. Then it’s over. This creates a notion of demand and the necessity for expediency.
Yearly, like clockwork, I had dozens of households order pizza for that night. It turned custom and the identical names popped up yearly.
Additionally, I’m certain you’re effectively conscious that, usually, gross sales stoop in January. Why not embody a vacation reward on your loyal prospects that’s included on the vacation field topper? For example, enhance up your sluggish weekdays with an incredible supply. Provide freebies with the acquisition of any massive pie. No matter it takes to get the client within the door is honest sport to chase away the fi rst of the yr gross sales blues. ?
Large Dave Ostrander owned a extremely profitable unbiased pizzeria earlier than turning into a advisor, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza Right now and leads seminars on operational subjects for the household of Pizza Expo tradeshows.
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